New York, NY, June 12, 2024 / — Avance Investment Management (“Avance”), a leading investment firm that partners with founder-owned businesses, today announced a strategic investment in Tracxtion Commerce Group Inc. (“Tracxtion”), one of the fastest growing independent agency networks in North America.
With a clear belief that delivering a compelling customer experience sits at the heart of modern business strategy, Tracxtion offers a comprehensive suite of agency solutions including strategy, creative design, media planning, experiential events, and in-store retail execution. This suite of omnichannel services, delivered in a rapid, agile, and cost effective fashion, is fueling Tracxtion’s growth with some of the world’s leading brands.
“Over a decade ago, I was fortunate enough to partner with Aidan Tracey, Jeff Rogers and their incredible team of agency professionals when they pioneered innovative experiential, social and digital marketing in what was a very successful previous investment. We are thrilled to partner with their latest venture, Tracxtion, a company at the forefront of meeting client’s needs in the rapidly changing marketing and sales services industry,” said John Civantos, Senior Partner at Avance. “Tracxtion’s innovative approach and impressive track record of growth make it a perfect fit for our investment strategy. We look forward to working closely with Tracxtion’s talented management team to accelerate growth and expand their market reach.”
This investment marks a significant milestone for Tracxtion, positioning the company to capitalize on new opportunities and continue its mission of delivering cutting-edge marketing solutions to its clients. Capital provided by Avance will be used to build out additional solutions, as well as further expansion across the U.S. market.
“We are excited to join forces with Avance,” said Aidan Tracey, CEO of Tracxtion. “Their expertise and commitment to building exceptional businesses will be invaluable as we continue to innovate and grow Tracxtion into the world’s leading “Hybrid Agency Network”. This partnership will enable us to enhance our service offerings and deliver even greater value to our clients.”
About Tracxtion Commerce Group
Tracxtion is the “Hybrid Agency Network”. A new model for brand owners and agencies to seamlessly work together as partners to deliver superior customer experiences. It’s a post-covid hybrid world, where consumers and businesses have all adapted to new hybrid ways of shopping, working, discovering brands, and absorbing media. Only new agency models rooted in rapid, agile, and cost-effective solutions will deliver the results demanded by leading brands. Tracxtion provides omnichannel marketing solutions including strategy, creative design, media planning, experiential events, and in-store retail execution to many of the world’s leading brands.
About Avance Investment Management
Avance is a private equity firm with a passion for building great businesses in partnership with talented management teams. Avance focuses primarily on thematic investments within the Services, Technology and Consumer areas in the U.S., seeking attractive opportunities with catalysts for growth and fragmented spaces with consolidation opportunities. Avance’s team has a long history of partnering with founder-owned businesses, industry executives, and management teams and aims to add value to each investment. Avance has offices in New York and Miami.